JDRF
world's largest nonprofit funder of Type 1 diabetes research
ENGAGEMENT & RETENTION
MARKETING PROPOSAL
Project completed as a Project Manager alongside team of other consultants
in FALL 2021 through UMBRA, a student organization
PROJECT OBJECTIVE:
Increase engagement with and retention of college-age T1D population
BACKGROUND RESEARCH
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Compiled research for Type 1 Diabetes, the non-profit itself, and their current campus presence
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Developed and distributed survey in order to gain insight into T1D community
RECOMMENDATIONS
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Strategized to provide multiple recommended solution sets to achieve objective
SOLUTION 1: CAMPUS PARTNERSHIPS
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Described specific partnership opportunities with different UT campus organizations and steps to spark these relationships
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Examined pros and cons of strategy implementation
SOLUTION 2: MENTORSHIP PROGRAM
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Created multiple mentorship structure ideas and examined pros and cons of each
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Developed recruitment and program suggestions
INDIVIDUAL CONTRIBUTIONS AS PROJECT MANAGER
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Developed project calendar, created weekly deliverables, and delegated team member responsibilities
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Communicated weekly with client to provide updates and schedule meetings
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Compiled all information into final report document and presentation
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Led strategizing efforts throughout designing thinking process
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Designed all client-facing materials
